Domino’s Case 1. Case summary On the afternoon of April 13th at 4:30 p.m. Tim McIntyre, the Vice President of Corporate Communications at Domino’s Pizza, received an e-mail informing him of employee misconduct. Damaging videos posted on YouTube by Domino’s employees prompted the webmaster of www.GoodAsYou.org to e-mail McIntyre to alert him of the crisis at hand. There were five videos posted; “opus piece”, “Domino’s Pizzas Special Ingrediants”, “Sneeze Sticks”, “Poopie Dishes” and “Domino’s Pizza…
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