redeeming coupons has increased from .2% to 14%. The advertising fee for their franchisee is 3.00% of their total sales, and Cold Stone creamery also associates a percentage of money they get from franchisee (the 6% royalty fees) for national marketing campaigns. Operations Management: This is exactly what sets Cold Stone creamery totally apart from most of their competition because there system allows all there franchisee to make ice cream fresh daily in there store for the best taste and quality…
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