Cultural bias in psychology “To ignore these realities, or to trivialize them, is to contribute to a science while wearing blinders” (Lonner & Malpass, 1994). A typical psychology text book contains hundreds of terms and theories to help explain human behaviour. Most of these texts appear to suggest that all of these fantastic concepts are universally applicable; we are all basically the same, and that is that. This is a very dangerous assumption to make. It has been estimated that over 90…
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