Prior to the banning of tobacco advertisements on January 2, 1971 by the U.S congress, tobacco companies advertised freely and boldly in the means of increased sales. Tobacco ads featured sayings such as “Most doctors smoke camels”, used celebrity and athlete endorsement, as well as sold the gimmick of flavored and colorful packaging in the hopes of attracting bigger audiences especially a younger one. As of now tobacco products are one of the most regulated in terms of marketing and in the u.s overall cigarette smoking is at an all time low. Across the world the knowledge of the danger and negative effects smoking has on our bodies are much more readily known. Smoking as a teen can have disastrous results on the developing cognitive and health of an individual, smoking as a youth can also lead to dangerous habits that can solidify into adulthood. The Real Cost campaign hopes to stop these problems from the root by providing strong visuals and critical information in
The real cost campaign launched nationally on February 2014 on multimedia platforms such as Television, Radio, web, and print, and finally billboards. In its mission the FDA is a federal government agency that is dedicated to the constant protection and promotion in ensuring public health, safety, and security. The FDA is also responsible for the regulating, manufacture, marketing, and distribution of tobacco products to protect public health and reduce misuse of tobacco my use of minors. Empowered by the U. S Congress the FDA has the responsibility of enforcing federal food and drug acts in the name of public health. The Real Cost campaign uses advertising on TV, radio and the Internet, as well as in print publications, movie theaters and outdoor locations like bus shelters. The FDA has a strong commitment in the education of the public and youth of the harmful effects of tobacco