shops in Irvine, some of which is relatively cheap but it is not something international students can afford. So by narrowing targets down to students ,especially international students, we are going to aim for the niche market. But we assume that price is the important factor when students choose rent a car but we have to double check on that so researchable questions would be what is the decisive factor that makes students rent a car. It will take 8 weeks and cost $11,740,00. 2 Background…
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