The Patient Protection and Affordable Care Act
Alicia Rodgers
HSA 505 – Health Services Planning and Marketing
Dr. Gwendolyn Francavillo
October 23, 2011

Abstract
There have many attempts to reconstruct our nation’s health care system. The Patient Protection and Affordable Care Act, better known as Health Care Reform, is a federal law that was passed on March 23, 2010. This statute was passed in order to guarantee medical care and insurance coverage to all Americans; reduce costs of coverage; and increase quality of care (Stoleberg & Pear, 2010). This paper will determine how health care reform will affect market and non-market driven decisions. Within this topic I will describe how I will implement a strategic plan that
They have to target them as well as evaluate the ones they already have contact with. With that being said, each demographic, culturally speaking, will be considered. Thus, the best that adapts to the demand for newer products and services for the organization will be chosen. Technological forces continue to increase with time. With the new law in effect, technology such as health internet services, and new devices and tools to monitor health will continue to increase in order to maintain wellness. By everyone having the option to choose healthcare, these technological changes will aid health facilities in completing services faster and more efficiently. Economic forces involve the economy as a whole and how companies and organizations in it do business. The factors under this new law will always change due to the increased effort to control escalating costs. Marketing efforts can also be put on hold due to investment issues with inflation and interest (borrowing) rates. I believe this is the one that could be most affected because the economic stance is always changing due to increased rates, making consumers spend less. This causes the economy to fluctuate up and down, causing it to somewhat be unbalanced. Competitive forces involve influencing competitive positions of an organization or company in a market. They can compete directly or indirectly. To compete directly, similar products can be marketed. To compete indirectly, it