Problem Statement/ Objectives:
Hugh Tudor, a retired office manager wants to invest in a small business that provides him with additional income and a challenging entrepreneurial experience. Should he invest in the local British pub? What is the best investment strategy that can help him attain additional income with minimum risk?

Porter's Five Forces Analysis
1. Buyer Power
Who? Individuals and businesses
Low switching cost for customers
Customers are attracted by low price with high quality standards high 2. Supplier Power
Who? Labour, food and drink providers
Low cost of switching suppliers
3. Substitutes
High number of substitutes such as restaurants, hotels, motels, bars
Substitute products entry is high
Maintain customer …show more content…
The Leeds Livery is not a secure investment being in a competitive industry and there are chances of loss in the first few years of operations due to the significant damage the business has gone through with Bilkmore's strategies.
Following are the pros and cons of this alternative:
Pros
Cons
The business has a potential of earning good profits
There is not guarantee of earning profits and financial rewards
Hugh used to be an office manager, that provides him with necessary management skills required to handle a business
With Bilkmore's aggressive strategies, the business has been damaged significantly
Hugh is physically fit and active to contribute his time and energy to the business management
Hugh will have to borrow debt while in retirement age
With growing population and history of exceeding the industry average, the business offers good chances of comeback
The business operates in a high risk industry and brings in the concern of potential losses

Sales have been on a gradual decrease in the past years, that indicates a need of applying efficient business management techniques

3. Investing in The Leeds Livery and hiring an operational manager:
As