Certain to Win John Boyd’s Strategy in the 21st Century Or, any position other than first is a tie for last. Chet Richards J. Addams & Partners, Inc. prepared by Prof. Sornette, ETH Zurich 1 Wars don’t always turn out as expected Business doesn’t either But it’s not inevitable Automobiles Toyota, Nissan Retailing Wal-Mart, Target Airlines Southwest, JetBlue, Singapore, Emirates, Ryanair, AirTran Computers Dell, Apple 2 Time is special • Time is the only physical parameter with a direction…
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