competitors in the jewelry industry. Blue Nile has created its own advantages like product selection, quality, price, customer service and support, website features, and speedy delivery. There are many new resources and abilities now due to the internet for potential new entrants. Blue Nile took advantage of these resources when they started their company completely on the internet. At this point, there are not many requirements if someone wants to start up an online jewelry retailer, but Blue…
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