paper examines at how leading companies are leveraging their vision, mission, and values to move forward on sustainability. We look first at General Electric whose new strategic vision is represented in its ecomagination campaign. Next we consider Unilever whose vitality mission allowed the company to resurrect its founder’s ideals and apply them to a modern era where upscale consumers want healthier food and socially relevant personal care products and those in emerging markets seek safer and affordable…
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