“The Influences of Background Music on the Consumers’ Buying Behaviour”

Table of Contents Index Page Chapter 1: Introduction……………………………………………………….....4-8 1.1 Background of the study………………………………………………4 1.2 Problem statement……………………………………………………..5 1.3 Research questions…………………………………………………….5 1.4 Research objectives………………………………………………........6 1.5 Significance of study……………………………………………...…...6 1.6 Scope of the study…………………………………………………...6-7 1.7 Operational definition…………………………………………………7 1.8 Organisational of research…………………………………………...7-8 Chapter 2: Literature Review………………………………………………..…..9-12 Chapter 3: Research Methodology……………………………………………..13-18 3.1 Research framework…………………………………………………...13 3.2 Hypothesis
1.6 Scope of the Study
This study is mainly design for students from Multimedia University who also act as a customer in their daily life. This study mainly focuses on the influence of background music on their purchasing intention. Those who were not involved in any trading before will excluded from this research. As an ethical researcher, the personal details of our respondents will not be disclosed to any outsider or third party.

1.7 Operational Definition (i) Slow tempo music – musical selections with a tempo of 72 beats per minute or fewer as slow (Ronald E. Milliman, 1982) (ii) Fast tempo music – musical selections with a tempo of 94 beats per minute or more as fast (Ronald E. Milliman, 1982) (iii) Between fast and slow tempo music- musical selection with a tempo between the range from 73 to 94 beats per minute (Ronald E. Milliman, 1982)

1.8 Organisational of Research
The purpose of conducting this research is to study the influence of background music on shopping behavior. This research proposal is organized into five chapters. Basically, Chapter 1 is describing the introduction of the research. Besides that, the objective of the research is also included as well as background of the study. Chapter 2 is related to literature review performed by previous researches. In this chapter, it is necessary to discuss the independent and dependent variables and the relationship between two of it. Chapter 3 discusses