need -**can be tangible goods (ex- soap, toothpaste, coffee, cars) -**can be intangible services = form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything (ex- banking, hotels, retail, wireless comm, doctor’s services) **Layers of a Product – made up of core actual augmented -Core Product: all the benefits the product will provide for consumers or business customers (ex- a lawn…
Words 6640 - Pages 27