MGB225 Intercultural Communication & Negotiation Skills Assessment I: Research Report European Negotiations Southern Candle's Tour De France Executive Summary 1.0 Introduction The prevalence of internationalisation and globalisation of businesses in the twenty-first century has reiterated the importance of effective cross-cultural communication to achieve any level of progress or success. "Culture" is defined by Geert Hofstede, as "the collective programming of…
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