consumers to buy product. ii. Advertising can carry sales promotion but that’s not what it is d. Its not Direct/ Database Marketing i. Distribution channel of marketing direct to end-users using and database to eliminate intermediaries ii. This can be a a part of advertising tho V. Integrated Brand Communications a. Combines communications tools of advertising, PR, publicity, sales promotion, packaging & direct marketing for maximum impact i. Advertising tries to control all of this to relay one CONSISTENT…
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