The Chevy to the Levee Chevrolet is one of the best-known car companies in America. Their ads and commercials have always been known for being entertaining and emotional. Millions of people look forward to seeing Chevy’s Super Bowl half-time commercials every year because they are so heartfelt. Chevrolet takes advantage of its reputation and makes commercials that are appeal to your emotions and they make you want to drive a Chevy so much. They incorporate the bond of driving a Chevrolet and a certain kind of hypothetical, emotional attachment into their ads to sell their cars to men and women across the world and it sends the message that there is nothing more pleasing in life than driving a Chevrolet.
This particular advertisement is a four page advertisement in Bloomberg Businessweek (46-49) that persuades you to buy the brand new Chevrolet Volt. The target market of the advertisement is obviously people that drive. They may have put this ad in Bloomberg Businessweek because it’s more of an adult magazine. The four-page advertisement shows a large picture of the new Chevrolet Volt riding down a road. The background in this picture shows a beautiful summer sky with just the right amount of clouds and there are plenty of trees behind the car. The Volt seems like it is riding on the highway while the advertisement is trying to persuade us that this new car belongs in holy matrimony with this beautiful background. On the left of the picture, there is a Chevrolet cross symbol and beneath it states the phrase “Find New Roads”. That statement is uses pathos because allows me to believe Chevy is suggesting that their products will open up a new pathway for their cars that other cars can’t take you to. Below the picture there is an article that tells a little bit more about the new Chevrolet Volt and why it was created.
Chevrolet says in the article that the Volt was invented and manufactured in the United States. The article states that the vehicle also runs on battery and gas equally which makes it “revolutionary”. It might be the first car to do that. “In its simplest form, Volt operates two ways: in all-electric mode (battery powered) and extended-range (gasoline powered) mode.
The advertisement features a form of ethos from Pamela Fletcher, the Executive Chief Engineer, Electrified Vehicles at Chevrolet. She says “The Volt was invented in the U.S., so it makes sense that we build it here.” The ad also made it a key point to put that this car has strong American roots by saying “It’s a true sign of American ingenuity on the road. Not only is the car itself built in the U.S, many of its parts are also made here, which demonstrates the depth and breadth of our commitment to growing U.S. technology and manufacturing.” A unique part of the article is when Bloomberg said “it’s no surprise that after a Volt’s useful life, 85 percent of it is recyclable. This might give reason for environmentalists to buy the car.
The third and fourth pages of the advertisement show a close up picture of the front of the Chevrolet Volt and the inside of it which is split by a diagonal line. The inside of the car looks like a touch screen and has a battery meter that shows how much electric energy and gas are in it. There are also two much smaller photos of how the right side of the Volt looks. The gas tank is also shown. In the middle of this photo collage, it says “Every Revolution starts with a charge”. This part of the advertisement was just brilliant. It sort of is a play on words because every revolution starts with a charge in war terms. But this revolution will be started by a battery charge.
This Chevrolet advertisement uses pathos by putting saying the car is “Ingenuity on Wheels” to appeal to people’s emotions and make customers want to buy their vehicles. “It’s the creative minds-and countless hours