into the online retail industry, competition has continued to get stiff. As such, each firm has been trying to remain competitive and profitable, by adopting unique business models and offering substitutes that appeal to customers. In light of the foregoing, this paper analyzes Amazon, Alibaba and eBay, focusing on their business models, customers and markets, product portfolios and workflow strategies, with the goal of showing how each one of them can leverage their strategic advantages to remain…
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