1)Place
- retail
- wholesale
- mail order
- internet
- direct sales
2)Price
- skimming - penetration - psychological
3)Promotion
- special offers
- advertising
- free gifts
- posters/brochures
4)People
- target market
5)Process
- online order - shipping - mail order processes = everybody knows what to do and how to do it.
6)Physical
Product: In case of services, the ‘product’ is intangible, heterogeneous and perishable. Moreover, its production and consumption are inseparable. Hence, there is scope for customizing the offering as per customer requirements and the actual customer encounter therefore assumes particular significance. However, too much customization would compromise the standard delivery of the service and adversely affect its quality. Hence particular care has to be taken in designing the service offering.
Pricing: Pricing of services is tougher than pricing of goods. While the latter can be priced easily by taking into account the raw material costs, in case of services attendant costs - such as labor and overhead costs - also need to be factored in. Thus a restaurant not only has to charge for the cost of the food served but also has to calculate a price for the ambience provided. The final price for the service is then arrived at by including a mark up for an adequate profit margin.
Place: Since service delivery is concurrent with its production and cannot be stored or transported, the location of the service product assumes importance. Service providers have to give special thought to where the service would be provided. Thus, a fine dine restaurant is better located in a busy, upscale market as against on the outskirts of a city. Similarly, a holiday resort is better situated in the countryside away from the rush and noise of a city.
Promotion: Since a service offering can be easily replicated promotion becomes crucial in differentiating a service offering in the mind of the consumer. Thus, service providers offering identical services such as airlines or banks and insurance companies invest heavily in advertising their services. This is crucial in attracting customers in a segment where the services
quote from Theodore Roosevelt states, “People ask the difference between a leader and a boss. The leader leads, and the boss drives.” Former President Theodore Roosevelt’s explanation for the difference between a boss and a leader is clear and concise. However, it misses some key elements that separate the two. For years corporate America and other forms of businesses have set forth roles for each employee. A boss can be equivalent to a CEO, owner, store manager, or a supervisor. A leader can be described…
WHAT MAKES A GOOD BOSS? No one feels to have trouble listing characteristics of bad boss, but what makes a good boss, as it is a boss who is the face of an organization. In today’s competitive environment, a growing number of companies are coming to realize that a good boss is the one who can identify and build on talents of the staff. And he or she knows to retain top performing employee in face of heavy competition for skills and experience in a tight job market. Skills in communication and…
Rough Draft Good Boss versus Bad Boss How would you feel if you called in to work sick and your boss sympathized but asked when the project you were working on would be finished? If you like most people you would feel guilty about calling in and wonder if you should head to work. How about if you called in sick to work and your boss sympathized and told you to rest up and feel better soon? Would you still feel guilty or would you cuddle down in your bed to rest off the sickness? When comparing…
Lessons in Leadership from “Undercover Boss” (PostNet) BA 600, Dr. Karen Lawson By Abayomi, Oushola B. 13th May, 2014 Name and position of boss: Steve Greenbaum, CEO and co- founder of Post Net Name and headquarters of company: Post Net, Denver, Colorado Brief description of company: Post Net is an international franchise corporation, with over 700 locations across the globe, and is the fastest growing business services company in the world. It is also the only business in America that…
Manage Your Boss How do we make our time most productive? What could be a more effective use of time than ensuring we have a mutually effective relationship with our own line managers? Here are our 8 tips to help manage up: 1. First try to understand your boss. 2. Don’t try to be a transformer. 3. Build on strengths. 4. Focus strengths on things that matter. 5. Find out what works. 6. Build your relationship. 7. How to avoid being overloaded or having your time wasted. 8…
CHARACTER OF THE BOSS IN KATHERINE MANSFIELD's THE FLY Katherine Mansfield’s short story The Fly is taken from the collection 'Dove’s Nest' and inspired by her dear brother Leslie’s death, it is one of her finest short stories. The Fly is the story of a person haunted for six years by the death of his son. It is the depiction of anguish. Mansfield’s technique in her stories was to make her characters show their thoughts by a kind of mental soliloquy ‘fluttering, gossipy, breathless with questions…
Chaaz Oree Intro to Management Critical Analysis on Bad Bosses: What Kind Are You? By Jeff Schmidt, Business week 1/19/11. I selected Bad Bosses: What Kind Are You? By Jeff Schmidt, published in Business Week because I hold a personal interest in "Leading and Management "skills"". Being employed in a variety of industries I have reported to and/or worked directly under different levels of Management and/or Ranks of an Organization. I…
Yahoo! Googling a new boss Marissa Mayer takes on one of the toughest jobs in tech Jul 21st 2012 | SAN FRANCISCO | from the print edition SHORTLY after news broke on July 16th of her appointment as the new chief executive of Yahoo!, Marissa Mayer revealed that she is expecting her first child later this year. Long-suffering shareholders are hoping that Ms Mayer, who left a senior job at Google to take up her new role, will produce a new Yahoo! as well. But that will not be easy. After losing…
Surviving the Boss from Hell – Case Study Question 2 – Conduct research on the latest economic indicators. Cite your sources. Should these numbers influence David’s Decision? If yes, how? As seen in Werner and Desimone (Page 22) Figure 1 – Emerging Workplace Trends * The first one is Drastic Time, Drastic Measures – Uncertain economic conditions force organizations to reconsider how they can grow and be profitable. Which in return is making David wonder due to the economic conditions on how…
Rough Draft : Behind Every Good Boss, There's A Bad One Gregory Reed COM/170 February 23 2015 University Of Phoenix Even though a bad boss may not always be a bad boss, it's best to work with a good experienced boss because a good boss has a better productivity process, then a bad boss and a good boss promotes growth and leads employees through the task at hand. Bosses are generally defined as someone who directly supervises the work activities of others. Most bosses are easy to work with and…