Since 1923, Time Magazine has delivered reliable and effective news to the world. Covering news as it happens, Time has captured the attention of countless readers, most of whom range from the ages of eighteen to forty-nine. Time is composed of a variety of complex articles that deal with current events. Many readers of Time tend to be well educated students and/or have successful careers. Due to Time's countless political articles, readers of the magazine tend to be politically active registered voters. Effectively satisfying this target market, Time Magazine has succeeded in becoming one of the most influential and demanding magazines in the world. Time's covers, advertisements, and articles have greatly contributed to its success.
We must amend the ads in our magazine if we ever want to compete with Time, for a magazine like Time transforms all of its readers into loyal customers. In addition to the magazines effective advertisements, Time magazine is also composed of groundbreaking articles. Focusing on both domestic and global issues, Time provides a reliable source of news for the entire world. Unlike other magazines, Time offers its readers thorough interviews with controversial leaders. One such article, "A Date with a Dangerous Mind," interviews controversial Iranian President, Mahmoud Ahmadinejad. Instead giving the reader stereotypical information about the president, such as his hatred for the West, Time magazine presents its readers with Ahmadinejad's own words about the current issues facing his nation. For example, the President exposes his peaceful side by saying, "Problems cannot be solved through bombs." Such statements would never be revealed in magazines such as Newsweek and USA Today. However, due to Time we are able to grasp the actual mind-set of such a contentious leader. By completing interviews such as these, Time targets its political audiences who do not want to read stereotypical, biased articles, but audiences who would rather hear the words coming from the source itself, in this case, Mahmoud Ahmadinejad. Time's editorials are also composed of rich and complex vocabulary. For instance, one article