How do we tell if this car is better than another? Is it worth buying? How is it better than it’s competitors? There are hundreds of different engines in today’s world. It can be difficult to pick a favorite because of how technologically advanced we are. You have to consider what vehicle offers the most power and how it will fit into our fast paced society. I believe that Tesla Motors is that automobile. It has excellent battery range; sleek styling; impressive performance from all models and lots of cargo space. Tesla Motors has one of the lowest rates for electric car batteries, the estimated costs ranging around $200 dollars. In the Model S, Tesla
Motors integrated the battery pack into the floor of the vehicle, contrasting the Roadster, which had the battery pack behind the seats. Since the battery is integrated into the floor of the Model S, no interior space is lost for batteries, unlike in other electric vehicles, which often loses space for batteries. The battery’s location allows for quick battery swapping (about 90 seconds). Tesla Motors' first production vehicle, the Tesla Roadster, was an allelectric sports car, as well as the first production automobile to use lithiumion battery cells and the first production BEV to travel more than 200 miles (320 km) per charge. The car’s average range was 245 miles (394 km) per charge.
The Tesla Roadster was given "Best Inventions 2006—Transportation Invention" award in Time in
December 2006. The first set of fully equipped Roadsters sold out in less than three weeks with the second hundred selling out by October 2007. In January 2010, Tesla began producing its first righthanddrive Roadsters for the UK and Ireland, later selling them in mid2010 to Japan, Singapore,
Hong Kong and Australia. Tesla stopped producing the Roadster in the U.S. market in August 2011 when its supply of Lotus Elise gliders ran out, as its contract with Lotus Cars for 2,500 gliders expired
at the end of 2011. The next generation of Roadsters are expected to be introduced in 2014, based on a shortened version of the platform developed for the Tesla Model S. The Tesla Model S was the top selling new car in Norway in September 2013, thus becoming the first electric car to top the sales ranking in any country. The Model S captured a market share of
5.1% of all new car sales that month. In December 2013, the Model S once again topped the best selling new car list in Norway. In March 2014, the Tesla Model S became the top selling car for one month ever in Norway. Studies showed that 10.8% of all new cars registered in Norway in March 2014 were Tesla Model S. In the American market about 18,000 units
MARKETING: ELECTRIC CARS BY TESLA MOTORS Submitted by: Bruks BM 236 THE TREND OF THE FUTURE: ELECTRIC CARS BY TESLA MOTORS I. SITUATIONAL ANALYSIS The concern for the environment has never been bigger than at the turn of the century. The growing acceptance of global warming, coupled with the growing green marketing galore gave impetus for the clamor for major auto companies to build a better and more affordable electric car. This plus the unpredictable…
number of segmentation criteria that can be used to determine the target market for the new lower priced Tesla car. The geographic, demographic, psychographic, and behavioral categories each offer several criteria options to consider (Armstrong, Kotler, 2008 p.176). Of the criteria in the geographic category the most applicable criteria are population density and city population size. Since Tesla opens their own dealerships to sell vehicles to customers it is necessary that a location has a population…
Overview Tesla motors currently offers two products in their product line. The model S, which is a fully electric four door sedan and the Model X which is a fully electric four door SUV. The model S is the more popular of the two and is produced in higher volumes than the model X. The model S is available in two different models each offering a different battery and a different price, but both batteries are capable of driving more than 200 miles per charge. In regards to charge time, the model…
Future prospects of Green Cars-Tesla Wei Chen Grand Canyon University: BUS-485 03/15/2015 Future prospects of Green Cars-Tesla Executive Summary (write this last per instructions) Overview There are over 240 million cars and light trucks on the road today, consuming 8 million barrels of oil per day. Each gallon of gasoline we burn produces about 25 pounds of carbon dioxide (According to the report NRDC) – the most common global warming pollution that poisons the atmosphere when…
4.2 - 4.2.4 Company Snapshot Place in industry- Tesla falls into the luxury car and automobile industry. Tesla Motors falls under three specific markets, Luxury Vehicles, All-Electric Vehicle, and Sports Car. Luxury automobiles currently take up about 15% of the automobile market. The automobile industry is dominated by manufactures like BMW, Mercedes and Cadillac. The industry as a whole generates $87 billion revenue and $1 Billion in profit last year. According IBIS World projects an industry…
Brand Audit of TESLA Motor’s Owner The owner and director of Tesla Motor’s is Elon Musk, a South African born Canadian American, Inventor, Business magnate and global investor. (Johnston, 2014) His initial rise to Global success was due to his company PayPal which generated huge revenue providing secure monetary transactions online. PayPal was sold to eBay for 1.5 billion dollars in the year 2000. (Bellis, 2014) History Tesla Motor’s was started in 2003 by American entrepreneurs Martin Eberhard…
Tesla Case: High Growth Valuation Executive Summary The Tesla Motor Company is an automobile and technology company that is focused on the research, production, and selling of electric-powered cars directly to consumers. Founded in 2003, Tesla has experienced rapid growth in many areas, including triple digit sales growth some years. However, they have been unable to make a profit to date, and have encountered large losses, totaling over $1 billion over the firm’s lifetime. They also have…
Electric cars are squeaky clean, of course, in the sense that they don’t burn gas. With no engine, no gas tank, and no exhaust, they’re considered to be zero-emissions vehicles. But there’s more to a vehicle’s environmental impact than what comes out of the tailpipe. The Tesla doesn’t run on air. It runs on electricity, which in turn is generated from a range of different sources, from nuclear fission to natural gas to the darkest, dirtiest fossil fuel of them all: coal. So if you’re going to stack…
that Tesla Motors faces is the society and subcultures. In this day in age consumers worldwide have increased their knowledge and sensitivity about its environment. Numerous companies have catered to this need of becoming more environmentally responsible by offering products that are “green” or environmentally friendly. This new growth amongst people and organizations alike of becoming more environmentally conscious has created an opportunity for Tesla Motors with its brand of product. Tesla Motors…
Background of Tesla Tesla Motors is a American electric automakers which also designs and sells electric vehicles and automotive powertrain components. It was founded in 2003 by American entrepreneurs Martin Eberhard and Marc tarpenning and was named after Serbia American inventor Nicola Tesla. Nicola Tesla made many breakthroughs in the production, transmission and application of electric power. He invented the first alternating current (AC) motor and developed AC power generation and transmission…