Tanyel’s Hair Salon is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work.
Our Mission: To supply services and products that enhances our client’s physical appearance and mental relaxation.
Our Motto: Customer Satisfaction Guaranteed
Penny Pretty, co-owner with Frank Pretty, her husband, has worked in a prestigious, upscale salon in Brandon for the past two years. Penny has created a large client following through hard work and dedication. Penny, and her team of talented beauticians, have what it takes to make this venture an extremely successful one. We expect our growing reputation to lead to new clients and attract more beauticians to support our anticipated growth.
The keys to success in our business are:
Location: Providing an easily accessible location for customers.
Environment: Providing an environment conducive to giving a relaxing and professional service.
Convenience: Offering clients a wide range of services in one setting, and extended business hours.
Reputation: The owner and other beauticians have a reputation for providing superior personal service.
Products and Services
Tanyel’s Hair Salon will be providing both services and products to better meet our customers’ needs.
Services
Tanyel’s Hair Salon is considered an upscale, full-service beauty salon. We offer a wide range of services that include:
. Hair: cuts; relaxers; perms; colours; shampoo; conditioning; curling; reconstructing; weaving; and waving.
. Nails: manicures; pedicures; polish; sculptured nails.
. Skin Care: European facials; body waxing; massages.
Products
Tanyel’s hair salon will, upon commencement of operations, sell a wide range of beauty products.
We will be providing quality hair, nail, and skin care products. Tanyel’s hair salon has an exclusive contract with Joico to sell their top quality products. In addition we will have other name-brand products for sale to meet customer needs, such as: Matrix, Paul Mitchell, Rusk, and Biolage. The products will include shampoos, conditioners, mousse, hair spray, nail polish, nail files, skin conditioners, and cleansers, facial masks, and other such beauty products. What will set Tanyel’s Hair Salon apart from the competition is our commitment to providing all of these products and services in one convenient location.
Pricing
The brand-name hair products will range in cost from $5.00 - $50.00. These costs will not vary from other competitors as there is a standard price that salons may charge for these products. Our mark-up will be approximately 60% above cost for a retail price range of $24.00 - $80.00. This is standard pricing in comparison to the competition. Our services will average $50.00, with a range of $15.00 for a hair trim to $175.00 for a complete beauty package (hair, massage, facial, manicure, and pedicure). These prices are lower than our competitors’ pricing. Market
The beautification industry is economically stable. However, our market share is on the rise with an increase in disposable income as more women join the workforce. Industry trends show that as time becomes more limited, people want faster, easier and more economical services all in one location. Customers are more educated and more demanding of quality service. Our market area includes the city of Brandon and surrounding communities. This will include a target population of 3500-4000 people who fit our customer profile.
Competitive Summary
Tanyel’s Hair Salon wants to set itself apart from other beauty salons that may offer only one or two types of service. Having come from such a salon, Tanyel realized from talking to clients, that they desire all of the
