feng shui, superstition and numerology 124 John Kweh, School of Marketing, University of South Australia and Justin Cohen, Ehrenberg-Bass Institute for Marketing Science, University of South Australia E N V I R O N M E N TA L A N A LY S I S O F I N T E R N AT I O N A L M A R K E T S BACKGROUND Disney, one of the world’s most recognised brands, launched its most recent theme park in Hong Kong in 2005. Hong Kong Disneyland, the fifth theme park globally, was created to service the Hong Kong market…
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