famous theorist who developed way of reading visual texts called iconology, interested in symbolic content of the visual text- his approach: 3 strata- talks about these different levels/strata to how one approaches visual text Genres of visual texts- time of day, year, particular moment being captured, style- approach in literal/factual way- Thomas constable painting of the hayride- primary 2nd – symbolic-secondary 3rd-socialogical/philosophical level-intrinsic-much more abstract and broad level…
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