SOCIAL ENTIRPRISE What do you do when traditional sources of funding fall short} ENTERPRISING NONPROFITS BY J. GREGORY DEES AUGUST, tbe American MedLanAST I ical Association backed out of exclusive deal with Sunbeam Corporation, a manufacturer of sucb bealtb-related products as thermometers and blood pressure monitors. Tbe deal would bave allowed Sunbeam to display an AMA seal of approval on some of its productsproducts tbat would tben be packaged witb AMA sponsored bealth information. In return…
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