Samsung Electronics Co., Ltd. PEST Analysis Introduction Company Overview Samsung Electronics Co., Ltd. (Samsung or 'the company'), a part of the Samsung group, is one of the leading consumer electronics brands in the world. The company operates in Asia, Europe and Americas. It is headquartered in Seoul, South Korea and employed 221,726 people as of December 31, 2011. The company recorded revenues of KRW165,001,771 million ($148,501.6 million) during the financial year ended December 2011 (FY2011)…
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