Table of Contents Vision 4 Philosophy 4 Mission 4 Suzlon Positioning 5 Organization Structure of Suzlon Group 6 Organizational Structure 7 Business Strategy 9 Porter’s Five Competitive Forces 11 SWOT Analysis 21 Strengths 21 Weaknesses 22 Opportunities 23 Threats 24 Tows Matrix 26 Suzlon’s low cost strategy 27 Competitive Strengths 30 Product-Market Characteristics 34 End To End Solutions Models 35 Corporate Social Responsibility 37 Summary and Recommendation 39 Conclusions: 40
About the Company Suzlon Energy is a global wind power company based in India. Suzlon is a market leader in Renewable Energy Resources segment in India. It specializes in providing total Company has appointed heads for a small business unit department also, so small decisions can be made by them and other upper level heads can do their work better and with less stress.
Business Strategy
It separates Suzlon from its competitors. Suzlon’s strategy is based on its long-term goals. It then divides the long-term goal in few short-term goals and builds the strategy accordingly to achieve these short-term goals. They set the system which is favoring the individual goals by filling up the form by which they can judge what the employees want. The main focus area of the company is to provide power at the cheaper cost. Also need to consider environmental benefits which help society. They are into the business of renewable energy source. There will be huge demand of wind energy resource in the world. Constantly company is working for the feasibility of the project because windmill installation required huge amount of capital investment. Company has different policy than its competitors. Company has expert team, new technology, ethics and policy which create value for company.
✓ Improving cost efficiency: The main goal of the Suzlon is to reduce the cost of production and due to this it can attract more customers as well as create differentiation and due to that only it is going for the integration so that it does not have
