INTRODUCTION
Marketing is a tool for branding the product for the consumer and that helps the consumer and the producer. It is the method of creating value for a particular product so that the customers understand and utilize the product. It starts with understanding the needs of the customer for the product. Based on the demand it is categorized into segments of the market and this moves it to the next step that creates a value for the product in minds of the consumer for the product and from this stronger relationship is created between the brand and the consumer and the customer becomes loyal to the product and its brand. Marketing includes study of competitors, study of the consumer’s demands and buying behavior and the marketing environment.
Family Size- All families are allowed as long as they have total bookings and the company have observed most of the flights to Dubai have maximum of Tourists with families.
Geography
Emirates gets its travelers from maximum standing first from Europe and America then Asia, Africa and lastly Australia.
Targeting
As the Emirates travelers are maximum from Europe and America as the people have high standard of living and high spending capacity of the people here is more. It has potential upcoming market from Africa and Asia. The travelers that emirates targets are of age 18 to 45. These age groups are seen travelling for educational and business more than for leisure. Hence it has developed special on-flight services for business travelers. The income group targeted is between 70,000 rupees to 2, 00,000 and higher as their monthly income.

POSITIONING
Emirates has made its position quiet strong in the field of air transport with more than 240 aircrafts connecting over 140 destinations worldwide. The Dubai airport has 1500 departures of emirates flights every week. It has travelled with over 44.5 million passengers in 2015/2016 and is growing its connectivity to more international destinations. Emirates has positioned against it competitors in terms of service,
Product
Based on the type of class Emirates offers best services in its category of air travel and uses premium pricing strategy to give merit for the money of its travelers. The business class is maximum attracted to this category as Emirates provides services to business class travelers such as on flight Wi-Fi connections, partitions for privacy and more number of charging ports for laptops and mobiles. Emirates is the first company to make private rooms and shower services in flights of long journeys. It provides best onboard services of mini bar and variety of entertainment such as personal T.V for every seat.
Place
As the headquarters are in Dubai and having a terminal of its own it has 11 travel shops in Dubai and 109 travel shops across the globe. As Middle East is the central destination for the eastern and western countries it has connectivity to one hundred and forty destinations across the globe and is a midway path for international destinations. It has special lounges for the guest with luxury and entertainment facilities on airports.
Price
Being located in Dubai it provides flyers with cheaper flight rates than its competitors and faster connectivity to many destinations of the world. It follows premium price policy. The company achieves its earnings by selling in quantity seats with luxury