Executive Summary This report is a major group assignment for MKTG101, a unit that is part of the Diploma courses at SIBT, semester 1, 2013. It is a based on research initiated for the Group Presentation assignment. The Carbonated Soft Drink (CSD) industry, which is widely believed to be a considerably profitable industry, is virtually impossible for it to be dominated by only one company. As a result, PepsiCo who vies for the "throat share" in world's CSD industry tries to differentiate its product…
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