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SCM 7380: Enterprise Operations and Business Intelligence
Spring 2015

Section 23497

Michael J. Murray, PhD, PE
Clinical Professor, Supply Chain Management

Why study enterprise systems?
Supply chain management core processes
Plan
Source
Make
Deliver
Return

Enable

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In the news…
May 5, 2010
SYSCO chooses SAP to help grow sales and reduce operating costs.
They expect $600 million in annual benefits Sources: SAP press release, May 5, 2010 and SYSCO Q3 2013 Earnings Conference Call
Presentation.

How have they done (so far)?

Source: SYSCO Q4 2014 Earnings Conference Call Presentation 8/11/2014.

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Another example

Source: NPR “Morning Edition”, 8/ 8/2013

In the news…

Source: U.S. Energy Information Agency Monthly Energy Review, December 2014, Table 7.2

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How do we keep the lights on?

GE isn’t really selling a gas turbine; it’s selling the ability to generate power
Source: General Electric “Remote Monitoring and Diagnostics” fact sheet.

What is the common theme?
Reduce cost
Improve reliability
Manage business processes

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So all we need is data, right?

Course design

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Required Textbooks:

Software

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SAP Software download section

Deliverables
In class exercises/participation (10%)
Group Case Study (20%)
2 Mid-term exams (40%)
Final Project (30%)

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Case Studies
Explore
Develop
Recommend
Execute
Measure

Grading
A
AB+
B

>
90
86.67 – 89.99
83.33 – 86.66
80.00 – 83.32

BC+
C
C-

76.67 – 79.99
73.33 – 76.66
70.00 – 73.32
< 70

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For help outside of class:
YouTube tutorials