Gushue.[13] In 1969, Alan Siegel, who oversaw the design of Jerry Dior's Major League Baseball logo a year prior, created the modern NBA logo inspired by the MLB's. It incorporates the silhouette of the legendary Jerry West based on a photo by Wen Roberts, although NBA officials denied a particular player as being its influence because, according to Siegel, "They want to institutionalize it rather than individualize it. It's become such a ubiquitous, classic symbol and focal point of their identity…
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