Sugar and Gum Confectionery - UK - January 2015
Report Price: £1750.00 | $2834.04 | €2223.04
The above prices are correct at the time of publication, but are subject to change due to currency fluctuations.
“Rising dental health concerns can create an opportunity for chewing gum brands. Currently much of the marketing for sugar-free gums centres around fresh breath, however, the dental health benefits, particularly for children, could warrant more focus. Though explored internationally, tooth-friendly gums tailored for children remain rare in the UK market.”
– Aimee Townshend, Research Analyst
This report looks at the following areas:
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•
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Sweets with improved health credentials appeal to users
Package formats supporting portion control should resonate
Rise in tooth decay amongst children presents opportunity for gum manufacturers
Despite the debate surrounding sugar’s role in the nation’s diets and obesity crisis, four in five adults ate sweets in the six months up to September 2014. However, the recent media focus on sugar has not gone unnoticed by consumers with four in 10 users who eat sweets less often than most days limiting how often they eat sweets because they are unhealthy. This has been reflected in volume declines in the market in recent years. However, consumers’ openness to reduced sugar sweets offers an area of further development for manufacturers.
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Chewing gum lags noticeably behind sweets, eaten by just under 40% of people. However, tooth decay is now the biggest cause of primary school children being hospitalised, which could create an opportunity for gum manufacturers, given the approved dental health claims of sugar-free gums.
Sugar and Gum Confectionery - UK - January 2015
Report Price: £1750.00 | $2834.04 | €2223.04
The above prices are correct at the time of publication, but are subject to change due to currency fluctuations.
Table of Contents
Introduction
Definition
Abbreviations
Executive Summary
The market
Figure 1: Total UK retail value sales of sugar and gum confectionery, 2009-19
Market factors
Companies, brands and innovation
Own-label stands on a par with leading brand Haribo
Figure 2: Leading brands’ shares in the retail sugar confectionery market, by value and volume, 2013/2014*
Haribo retains top position
Rowntree’s struggle, Skittles leaps ahead
Wrigley’s extends its lead in the gum category in 2014
Reduced sugar sweets account for less than 10% of new launches
The consumer
Despite sugar news, four in five people eat sweets
Figure 3: Usage of sugar and gum confectionery, September 2014
Figure 4: Frequency of sugar and gum confectionery usage, September 2014
Half of less frequent users limit their use of sweets due to dental health concerns
Figure 5: Barriers to eating sugar confectionery, September 2014
Mints are preferred to gum by a third of less frequent users
Figure 6: Barriers to using gum, September 2014
One in four buy sweets/gum from pound shops and discount grocers
Figure 7: Purchase of sugar and gum confectionery, by type of retailer, September 2014
Figure 8: Sugar confectionery purchasing behaviour, September 2014
Half of sweet eaters would buy a reduced sugar version of their favourite sweet
Figure 9: Interest in lower-sugar version of consumers’ favourite sweet, September 2014
Healthier sweets appeal to four in 10 users
Figure 10: Sugar and gum confectionery product enticements, September 2014
What we think
Issues and Insights
Sweets with improved health credentials appeal to users
The facts
The implications
Package formats supporting portion control should resonate
The facts
