the size of market share, market leaders and market followers? (Amah & Nwuche 2013). Porter (2004) illustrated three generics strategies that firms can apply to pursue competitive advantages across their chosen market scope. These three different models are the cost the leadership, the differentiation or the focus. A good business strategy directs an organisation to achieve its targeted goals efficiently (Dess & Davis 1984). Another factor that plays the important role in the success of the business…
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