CASE ANALYSIS TECHNIQUE
PHASE I
A. Introduction, Background and History of the Firm
B. Strengths of the firm (competitive advantages it enjoys (some examples)
1. New technology
2. A dynamic sales force
3. Patents, copyrights/particular expertise
4. A unique product or service
5. A strong financial position
6. Low expenses
7. A proprietary position
8. Defines the standard for the industry
C. Major Problem: The critical factor (the main problem confronting the firm)
1. Emergency or major/ long-run
2. Symptoms - indicators
3. Possible causes - reasons for current predicament
D. Minor Problems:
Descriptions of subordinate factors including all other problems confronting the firm
E. Theoretical References or Principles
1. Associated with problem area(s)
2. Often more than one may apply
3. From textbooks, reading lists, lectures, etc.
4. Examples:

a) early adopters; e) inelastic demand; b) span of control; f) scalability; c) economies of scale; g) primacy effect; d) market penetration; h) first to market
5. Development of these conceptual principles should include an in-depth description, presentation, and expanded discussion of aH relevant principles as well as quotes from sources and examples of the issues. .
6. Cite author, source, and date
F. Industry Information and Best Practices
1. Competition, size of total market, growth rate, changes taking place, innovations, state of the art, history, norms, practices, associations, trends, segmentation 2. Use journals, newspapers, magazines, data bases, web pages, Internet, etc. to collect and document information
3. Of particular concern is the outlook and future of the business
4. Cite Author, source, and dates
5. Consult professional librarian

PHASE II - RECOMMENDATIONS TO SOLVE THE PROBLEMS G. Step-by-step plan of action
1. To remove or reduce critical factor.
2. Development of alternative plans - ranking and evaluation of alternatives
3. Each recommendation or alternative chosen must be specific and have a