What are the intercultural issues involved in the relationship between the two partners? In all companies, the understanding of the intercultural issues is really important. In fact, companies have to deals with the culture that they have into. Company Culture is the term given to the shared values and practices of the employees. So the companies have to know that to understand their employees and for manage their teams in a right way. Above all, if the companies want to succeed in a joint venture. In the case of Studds Nolan, the main intercultural issues are to deals with the Indian and the Italian culture. These two countries are really different. The first, India, is in
For Studds, they think about the new technologies and the opportunities of the globalisation but they do not think about the involvements as the need to hire and fire some people. Before the launch of this joint venture, both company have to think about what they want, what they need and on what aspects they could do some concessions. Moreover, the companies had let the relation become worth. They should do more meetings with all the representative people of both companies. In order to meet all the people and above all to talk about what they could do to succeed in this joint venture. They need to identify the problems and find some solutions to work together. In fact, they cannot make a good joint venture if nobody trusts in other. In addition, they should aware of the cultural issues and exchange more about that to integrate the two cultures in one. Finally, they need to fix one common goal to progress in the same way. Now, more precisely for Studds Company, it has to find other international partner, which share its point of view that could help it to develop its globalisation. For the choice of a company in order to do a joint venture, Studds Company needs to watch all the figures and make its choice not only because the company has the best sales or the best net income (as