students. The students were presented with three scenarios of different levels of co-creation, with the same eventual outcome, and their responses were utilised to derive a Structural Equation Model (SEM) as an empirical evidence to support the theory (Rajah, Marshall, & Nam, 2008). Despite the supporting evidence, the analysis of the collected data and the derivation of the research model have not been explained adequately. It specifies the use of AMOS 6.0 for constructing and testing the research…
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