Strategic Management and Strategic Competitiveness
Cynthia Bradney
Professor William Loelius
Bus 499 –Business Administration Capstone
January 20, 2013

Hewlett-Packard Company (NYSE, NASDAQ: HPQ) provides technology solutions to consumers; small and medium size businesses, enterprise organizations, and institutions in both the public and private sectors. HP’s technology portfolio includes IT infrastructure, computers, printing and imaging devices, consumer electronics, and global services. HP revenue totaled
$79.9 billion for the fiscal year ended October 31, 4004. The company is ranked number 11 on
The Fortune 500.
HP’s mission is “to invent technologies and services that drive business value, create social benefit, and improve the lives of customers—with a focus on affecting the greatest number of people possible.” To execute on this mission, HP spends nearly $4 billion annually on R&D.
The company generates on average 11 patents a day worldwide.
From its inception, HP made a commitment to good citizenship as well as to innovative technology. Last year the company contributed more than $62 million in support of education initiatives, community programs, and nonprofit organizations throughout the world.
The point of describing the reporting structure is to illustrate the strategic importance of product content management at HP. This function is on par with other critical processes such as supply chain management, sales operations, and strategy, planning and communications. Content globalization is not treated as a hodge-podge of back room, skunk works programs. It has high visibility within the enterprise and is viewed as strategic to HP’s market leadership, competitive advantage, and brand value. (Lapante, 2005) The changes in globalization and technology have caused HP to re-assess their position in the industry which they have been weathering some rough times, having four chief executives within two and a half years In order to compete they are going to try to be the company that sells corporations their technology from devices to the data center, and have all products through Cloud Software, hopefully this will help HP stay whole and offer the best mix of smart computing systems with a world wide base. (Vance & Ricadela, 2013)
Effective globalization requires making the right balance between providing a satisfying experience in local languages and maintaining and enhancing corporate branding. HP has years of experience performing this balancing act, which is challenge enough for companies with just a handful of international web sites. Given its presence in 178 countries worldwide, the scale of HP’s globalization requirements is daunting. (Lapante, 2005) At HP, three primary sets of activities support the mechanics of global publishing:
• Regionalization is the process of adapting content to a geographic region.
• Translation is the process of transforming content from one language to another.
• Localization, as defined earlier, is the process of modifying content to account for differences in distinct markets, with cultural sensitivities and legal requirements in mind.
Like all companies, many aspects of HP’s day-to-day business affect its stakeholders financially. They have a direct impact through the financial transactions with various groups, such as: * Suppliers through purchase of goods and services * Employees through wages paid * Customers through sales * Governments through tax payments * Communities through social investment * Investors through dividends and financial performance
A healthy, efficient business has the financial strength and flexibility to capitalize on opportunities and create value for all these groups (Lapante, 2005)Using the I/O model HP would assess the technology market of which they are a part of, they would then concentrate on the future technology, cell phones , small computer electronics that