Strategic Plan Update Amy Chin STR/581 October 25, 2010 Charlotte F
Strategic Plan Update—Final Version Executive summary Kudler fine foods is a premium food retailer whose business is primarily based on sales of bakery, meat, seafood, produce, dairy, and wine. It has ambitious plans but the tightening economy threatens its quality proposition and further expansion. A strategic focus on Kudler fine foods is to improve the level of convenience offered to customers. This strategy would enable its customers to buy more of what they want at Kudler fine foods. Facing the fierce global market competition, Kudler fine foods launches the developing innovative choices for consumers. With the concept of customers as “the foundation of Customers afford to pay gourmet prices for better quality and healthy products and the greater variety. Kudler Fine Foods needs to focus on enhance customer satisfaction with goods and services. Furthermore, it is to stimulate long-term customer loyalty, too. According to Barney (2007), gaining access to new customers for Kudler Fine Foods’ current products can increase its volume of sales. According to Kotler and Keller (2006), Kudler Fine Foods needs to develop specific profiles for target markets using demographic variables such as age, marital status, income, gender, and race. Kudler Fine Foods’ primary consumer targets would be health-conscious women who have safety and quality concerns. After environmental scan, Kudler Fine Foods must realize its full potential and manage corporate risk to develop new core competencies. Therefore, it is important for Kudler Fine Foods to be aware of the environmental factors, keep track of changes in the environment, and forecast its future, so as to succeed and gain the competitive edge. Recommendation for the best strategy for Kudler Fine Foods Kudler Fine Foods has many strategies for its future. Any strategy selected should maximize strengths of Kudler Fine Foods while limiting its weaknesses. Kudler Fine Foods needs to go beyond competing in established industries. To seize new profit and growth opportunities, Kudler Fine Foods also needs to
