failure in following different ways: Take some forms of public action e.g. complain to the firm or take legal actions, etc. Take some form of private action e.g. stop buying services Take no action There are lots of factors influencing complaining behavior i.e. level of dissatisfaction, cost of complaining, benefits of complaining, likelihood of resolution, available resources, access, knowing who to blame, demographics. The standard for complaint handling is to override aim of any complaints…
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