principal in all aspects of company (from front line of company, to sales, to manufacturing, etc) Branding -brand = name, term, sign, symbol or design (or combo of these), that identifies the maker or seller of a product/service (ex- Pepsi, Coca Cola, Nike) -brand names: -help consumers identify products that might benefit them -say something about the product quality and consistency -become the basis on which a whole story can be built about a product -provide legal protection for unique…
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