COM 256 Promo Techniques ** PromoTechnique #1 * Find a promo partner * Two companies join to form a creative pitch * Find companies that share a similar brand identity Promo Techniques 2, 3, and 4 * Do the Twist * Set and spike. Twist. Or U-turn. There are several names for this technique, but they all work by taking the reader or viewer in one direction, then spin them in another- pulling the switch. * Common for humor * Ex. Picture- need…
Words 3927 - Pages 16