Andreassen, Daniel Kahneman, and Amos Tversky — at the Russell Sage Foundation in New York. Five or six years later, the National Bureau of Economic Research began organizing semi-annual meetings. From its beginnings as a fringe movement, behavioral finance moved to a middle-ofthe-road movement, with spillover effects on marketing, management, experimental economics, game theory, political science and law. Now behavioral finance is poised to replace neoclassical finance as the dominant paradigm of the…
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