Steve Jobs’ Big Five Personality Dimension

1. Customers don’t know what they want.
The controversial start when the Steve Jobs come with this phrase “We built [the Mac] for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research” and after more than ten years he come up with this phrase “A lot of times, people don’t know what they want until you show it to them” which is contradicting to current trend of doing things. Generally it is not the way to do or invent things because without proper market research especially to the customer needs and wants, it is almost impossible for the product to be success. Usually the customer and environment will
This will control the quality and assure that they will not away from track. The negative things about doing too detail works is that not everything need a special intention or care because it will waste time and it will involve more cost. As what Jobs did is, he is very particular person and he need to know everything from the beginning to the end. For him, he needs this because he wants to take control and in charge in everything happen around him. The reason for this most probably because for him this is his life and passions, and he need to do it right at all times. He is the one who will work in very proper manner and looks everything in every single side to make sure everything in order and will work accordingly.
5. Beat people up.
Jeff Goodell describe Jobs as having an “abrasive personality” and “unapologetic brutality” shows that personality of Jobs that he is really serious in what he did. Beating up people doesn't mean that he want to morally down the people but his expectation as high as what he has in mind. The problem about this is people sometimes cannot read what in his mind and this will trigger what people say “hero-shithead roller-coaster”. He believes people will work more intelligently and more consistent if they know on how to learn from their mistake. Upfront, Jobs also expect people to do it right for the first time because this will reduce cost and time. This characteristic has bring him to what he is today, as one