Products, Pricing, and Channels Paper MKT /431 January 16, 2015 Products, Pricing, and Channels Introduction “Innovation distinguishes between a leader and a follower,” quoted the late Steve Jobs. Apple continues to lead the industries latest and greatest technology years after his death. This paper will outline the features and benefits of Apple Pay and why our targeted consumers need this technology. This paper describes the phases of the product lifecycle and the marketing efforts…
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