Along with technology changed frequently and economic globally, a rapid, volatile, discontinuous change is increasingly emerging in the wider general external environment of an organization. This paper will focus on what is a rapid, volatile, discontinuous change, how it impacts a firm, and how to assess the impacts. At last, a case discussion will be shown to analysis how CEOs should respond this change appropriately. Introduction Turbulence happened in the digital age, which have great impact on…
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