Shawna Jansing

English 103.082

Dr. Carole Clark Papper

Final Research Essay

12 December 2005

Starbucks: A Coffee Lover’s Paradise http://snjansing.iweb.bsu.edu/ENG103/Argument.html What is so extraordinary about Starbucks coffee? To most people who are addicted to drinking Starbucks coffee, its delicious taste keeps people coming back for more and more everyday. The widely known coffee company, Starbucks, captures the attention of its customers and keeps on feeding them regardless of their high prices. Starbucks is bought by many celebrities and is displayed in movies and in other media. It isn’t really a family restaurant, but has become a “fashion trend” on college campuses and in big cities. Starbucks offers a
Starbucks sells many products besides beverages at its restaurants. There are bags of coffee, coffee mugs, thermos, Starbucks girl and boy stuffed bears, and even coffee or espresso makers (“About” 1). Starbucks products are now venturing into grocery supermarkets. To-go coffees in glass bottles are easier for busy people who don’t have time to stop and wait for a coffee. The music played in the restaurants is now available to buy on CD’s (Meyers 3). One could have a Starbucks in their home, buy the CD and get the convenient bottles. The restaurant seems to have a high-class setting, but anyone is invited to come in and relax. Starbucks strives to be a business that sells “the best cup of coffee” (Knapp 196). People have heard of Starbucks, but may have never been there. Starbucks competes with leading coffee companies such as Maxwell House, Folgers, and Columbia. Starbucks popularity keeps people addicted and most other companies like Folgers don’t have a restaurant. When a Starbucks moves into town, little coffeehouses suffer and go out of business, just from their popularity. Starbucks is seen in movies and on TV. The “Austin Powers” series includes several segments of the stars drinking and commenting on Starbucks. Hollywood has put an influence on the Starbucks frenzy as well. Celebrities are buying into the fact they want to be trendy, so they are buying Starbucks. People think if Hollywood does it, then they have to drink it too, to