Consumers want fewer choices? Contrary to long-standing grocery store dogma, TJ's stores are smaller and the choices are fewer but consumers are happier. On average, TJ's sells less than one tenth the number of SKUs, but achieves twice the revenue per square foot versus Whole Foods. I mean, who needs 40 varieties of peanut butter to choose from, anyway? 2. Economies of scale: Low prices for high-quality products. Amazingly, TJ's offers high-quality products at rock bottom prices. How does it do that…
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