Chapter 6 Media in Everyday Life 1 The Media is pervasive • Screens are everywhere • Both public and private spaces • We multitask • When they fail we are “anxious” • Shift away from “mass” to narrow markets 2 The Masses and Mass Media • Emile Durkheim • Karl Marx - concept of the masses • Media Theory - concept of the masses • Term Mass Media 3 Emile Durkheim (French sociologist) - in industrial societies, collective sentiments and a collective conscience of the masses…
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