best," says applied sports psychologist Brian Cain, noting that one of his clients, Georges St. Pierre, verbalized the same thing coming into his match up against Thiago Alves at UFC 100. And according to Cain, the greatest factor in who fights the best may not reside in one's brawn, but rather their mind, especially come game day. Rich Franklin, a former UFC middleweight champion and client of Cain's agrees, noting that "training for a fight is about 90% physical and 10% mental, yet when you enter…
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