Recommendations “What do we stand for? What is our purpose? What values do we have” (Schulman, 2006)? These are the questions Robert Finocchio recommends answering in order to put ethics in the business place. CanGo needs to start answering these questions right away. The employees of the business need to know where the business stands. My recommendation is that CanGo implements or establishes organizational components such as developing a strategy, a purpose, a goal, a mission, and a vision statement. A SWOT analysis is going to be needed to pinpoint the areas CanGo needs to improve in and the major threats. Game On has completed one for you refer to figure 1. CanGo needs to define individual responsibilities and positions. CanGo is in a tremendous place in the economy today. The strengths of this company can move it to a whole new level. Profitability margins will increase and gains will too if the areas of weakness can be minimalized or resolved. Should the weaknesses be substantially decreased CanGos opportunities will take the company to a whole new level. Of course the threats need to be addressed as well. CanGO needs to stay abreast of the technological growth and maintain better time and budget controls. Should CanGo begin to do these things there may be no worry for National Market Brands because with our new gaming division and the success of CanGo books CanGo is on the way to building a solid brand name. I propose we reevaluate the organizational structure of CanGo. First, we should review all employees’ qualifications and experience and match them to the positions they are best suited for. After reallocation of the current employees CanGo will be in a position to increase production or projects
Figure 1
Figure 1 * Vast Market * Flexible * Great Local Brand Name

* Vast Market * Flexible * Great Local Brand Name

* Market Expansion * Consumer Research and Development * Develop the new gaming companies resources

* Market Expansion * Consumer Research and Development * Develop the new gaming companies resources

* National Market Brands * Market Resistance from books to Gaming. * Rapidly changing technology * Budget and time constraints

* National Market Brands * Market Resistance from books to Gaming. * Rapidly changing technology * Budget and time constraints

* Poor Management Skills * Lack of Planning * Poor Resource Usage * Lack Specifics * Lack Goals

* Poor Management Skills * Lack of Planning * Poor Resource Usage * Lack Specifics * Lack Goals

Based upon the SWOT analysis Game on suggests that CanGo completes the following; * Risk analysis * Financial analysis * Cost benefit analysis * Predictive business analysis * Defines expectations * Prioritizes * Implements regular status reports * Set milestones and deliverables.

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