company was attributed directly to Steve Jobs’ demanding, abrasive and brutal leadership style (Mui, 2011). After Jobs’ demise in 2011, the world at large questioned the ability of the company to maintain its momentum. The company is also faced with growing external threats, most notably from industry rivals Google, Microsoft and Amazon. While Apple has managed to stay in the lead, it has seen its market share shrink, with its stock price dropping from a record high of ~$702 in September 2012 to the…
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