attention is focused on the marketing of services. Why study services marketing? The U.S., as well as much of the world economy, is dominated by services. In the U.S., approximately 80% of the GDP and labor force, and nine out of ten jobs in small business firms, are accounted for by services. Yet traditionally, business school courses have focused on the manufacturing sector of the economy. This course is especially designed for those students who may be interested in working in service industries…
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